Win their hearts to win their wallet

A #recruiter was hiring a new sales director


Two candidates made it to the final round

She was impressed by their resumes and experience


At the end of the interview she asked one question:


‘How do you sell a car?’


The first candidate replied:


‘I emphasize the unique selling points of the car’


The second candidate pauzed for a moment

He looked at the recruiter and said:


‘I would asked what the buyers are using the car for. What gives them pleasure in life. What makes them happy to dream about. Then I sell the car.....’


The recruiter smiled

She said:


‘A good sale is a happy sale!’


The second candidate was hired


#keesstories


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Sometimes life is a big sales pitch


We all want things to happen


At home

At school

At work


My mentor told me once


‘Win their hearts to win their wallet!’


I think he is right.....




Do you agree?

Please leave a comment or a👍



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Published by: Kees van der Ent



Kees is a Senior Advisor on Mortgages and Savings and is based in Netherlands .

https://www.linkedin.com/in/kees-van-der-ent-85b52642/



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